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Print this page Print Version What a manager does

What do you want a manager to do?

A manager can do much more than just post your demo off to people. But what a manager does for you depends also on what you want from them.

It's a good idea to think about this before you start talking to them. Why do you want a manager? Is it to handle people? Is it to help you in the studio to define your sound? Is to conduct all your business for you? Do you need someone to run your life while you make music? You may want a manager to do any or all of these things.

Diplomacy, patience and an ability to think strategically and long term are traits of a good manager.

A manager needs to able to approach record and publishing companies. It is best they have some experience of dealing with record companies, and an understanding of record deals. Record labels are uncomfortable dealing directly with the artist, though it does happen, particularly with the smaller independent labels. However, on the whole they prefer dealing with a manager, so they can talk through the cold business details without embarrassing or offending the artist.

A record company may recommend a manager they know because they feel more comfortable working with that person. If this happens, do some research. Find out why the company recommends this person and get views from other sources before accepting their choice.

Paul Buchanan Paul Buchanan from The Blue Nile
"It's good to have someone to talk to...he's in a different league to me with contracts."
Listen to Paul
Audio help Obviously a manager should like your music and be interested in your creative development. It is not always the case that managers help to shape your musical sound. There are artists who have clear ideas about how they want their music to sound, who they want to work with, what studios they want to use and so on. However, a good manager will have contacts with producers or other writers who can help you shape your demos and songwriting before you approach record and publishing companies, and will offer advice if you need it.

Your manager should have good personal skills. Diplomacy, patience, ability to think strategically, endless energy and the fine art of salesmanship are all essential in a manager's kitbag.

Once you have decided how you want a manager to help you run your life and your musical career, it will be easier to put the right questions to a prospective manager.
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