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Branding Guidelines for Independents This section explains branding and copyright line requirements for programmes made by independent producers, together with guidance on the use of independent company logos. Additional information for co-commissions (between two independent companies) is available here .
The BBC logo must appear on the final card of all inhouse, independent and co-produced programmes. The final card may also include other information e.g. a programme producer's name or an independent production company identification. Programmes produced by English Production Centres (in London, Birmingham, Bristol and Manchester) should use the appropriate 'BBC Productions' animated logo. BBC logo BBC Wales Delivery Site
BBC logo
BBC Wales Delivery Site
Opening Branding Under the new agreement, there can be no opening branding for the BBC or any independent production company or co-producer.
Closing Branding In addition to the requirements for network and non-network programmes an independent production company may be identified only by:
Please note that delivery requirements for BBC Three end credits now fall in line with the rest of the BBC and deliver with just the BBC logo, available here .
Closing Sequence Example Independent production for BBC with production company logo over same background as other production credits
Closing Sequence Example Independent production for BBC nation
Logo height of 45 Paintbox or 44 Aston television lines when used on its own
Logo height of 39 Paintbox or 39 Aston television lines when used with the name of a BBC nation, English region or production centre
The BBC logo must: be static and either cut or mix on, be white or black only, be centred wherever possible, appear over the same background as the programme other credits, or over black, not use dropped shadow Independent Productions within strands: Where a programme is part of a strand (e.g. Imagine) the independent production company identification and accompanying BBC logo should be on the penultimate card. The copyright line should be on the final card.
Independent Logo Measurement Grid
Application of Logo Measurement grid Application of Logo Measurement Grid
Independent Logo Measurement Grid Measurement Grid
Measurementgridforindependentproductioncompanyidentification. Eachrectanglerepresents1% ofscreenareaofa4x3format. Identificationsshouldoccupynomorethan10rectanglesincludinganyspace(s) betweenasymbol& associatedwords. About the BBC | Help | Terms of Use | Privacy & Cookies Policy Explore the BBC
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