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Closing Branding for in-House Co-Productions
This section explains the closing sequence requirements for programmes made as co-productions between in-house BBC departments and independent companies.

The BBC logo must appear on the final card of all inhouse, independent and co-produced programmes. The final card may also include other information e.g. a programme producer's name or an independent production company identification. Programmes produced by English Production Centres (in London, Birmingham, Bristol and Manchester) should use the appropriate ‘BBC Productions’ animated logo.

BBC logo

BBC Wales Delivery Site

In addition to the requirements for network and non-network programmes, a co-production partner may be identified by:

  • its logo
  • OR its name
  • OR its logo and name, where both are a combined single symbol.


  • How They Must Appear
    Where the above criteria are met, identification must appear only as part of the final card together with the BBC corporate logo, and must:
  • occupynomorethan10% ofa4x3screenformat, irrespectiveofwhetherornotitisawidescreenproduction. Seeexampleofuseandmeasuringgrid here
  • appear over the same background as the programme's other credits, or over black.
  • keep animation within the above size specification and to a maximum of 2.5 seconds' duration, but with no accompanying special sound or jingle


  • Closing Sequence Example
    BBC co-produced programme with logo over same background as other production credits
    Note that this BBC logo is animated.

    Closing Sequence Example
    BBC co-produced programme with two co-producers' logos
    Note that this BBC logo is animated.

    Closing Sequence Example
    BBC Nation co-produced programme with identifications over same background as other production credits

    Closing Sequence Example
    BBC Nation co-produced programme with two co-producers' logos

    Logo height of 39 Paintbox or 39 Aston television lines when used on its own or with the name of a BBC nation, English region or production centre

    Logo size: The ‘BBC Productions’ logo animation should be used at the size supplied. If needed it can be reduced to 75% of its height / width.



    Co-Productions within strands:
    Where a programme is part of a strand (e.g. Imagine) the co-production company identification and accompanying BBC logo should be on the penultimate card. The copyright line should be on the final card.


    Co-Producer logo Measurement Grid

    Application of Co-Production Company Identifier Measurement grid
    Note that this BBC logo is animated.

    Co-Producer Logo Measurement Grid
    Measurement Grid



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