BBC - Commissioning - Closing Branding for In-House Co-Productions

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24 November 2009
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Closing Branding for in-House Co-Productions
This section explains the closing sequence requirements for programmes made as co-productions between in-house BBC departments and independent companies.

The BBC logo must appear on the final card of all inhouse, independent and co-produced programmes. The final card may also include other information e.g. a programme producer's name or an independent production company identification. Programmes produced by English Production Centres (in London, Birmingham, Bristol and Manchester) should use the appropriate ‘BBC Productions’ animated logo.

BBC logo

BBC Wales Delivery Site

In addition to the requirements for network and non-network programmes, a co-production partner may be identified by:

its logo

OR its name

OR its logo and name, where both are a combined single symbol.

How They Must Appear
Where the above criteria are met, identification must appear only as part of the final card together with the BBC corporate logo, and must:

occupynomorethan10% ofa4x3screenformat, irrespectiveofwhetherornotitisawidescreenproduction. Seeexampleofuseandmeasuringgrid here

appear over the same background as the programme's other credits, or over black.

keep animation within the above size specification and to a maximum of 2.5 seconds' duration, but with no accompanying special sound or jingle

Closing Sequence Example
BBC co-produced programme with logo over same background as other production credits
Note that this BBC logo is animated.

Closing Sequence Example
BBC co-produced programme with two co-producers' logos
Note that this BBC logo is animated.

Closing Sequence Example
BBC Nation co-produced programme with identifications over same background as other production credits

Closing Sequence Example
BBC Nation co-produced programme with two co-producers' logos

Logo height of 39 Paintbox or 39 Aston television lines when used on its own or with the name of a BBC nation, English region or production centre

Logo size: The ‘BBC Productions’ logo animation should be used at the size supplied. If needed it can be reduced to 75% of its height / width.

be static and either cut or mix on or for English Production Centre logos, they are animated,
be white or black only,
be centred wherever possible,
appear over the same background as the programme other credits, or over black,
not use dropped shadow

Co-Productions within strands:
Where a programme is part of a strand (e.g. Imagine) the co-production company identification and accompanying BBC logo should be on the penultimate card. The copyright line should be on the final card.

Co-Producer logo Measurement Grid

Application of Co-Production Company Identifier Measurement grid
Note that this BBC logo is animated.

Co-Producer Logo Measurement Grid
Measurement Grid

Eachrectanglerepresents1% ofscreenareaofa4x3formatscreen.
Identifications should occupy no more than 10 rectangles including any space(s) between a symbol & associated words.

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