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24 November 2009
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Commissioning Team

Controller Multiplatform & Interactive

Mark Friend
Mark Friend

BBC Audio & Music Interactive (A&MI) aims to offer the best multiplatform radio services in the world, reinventing radio for a new generation.

We create compelling interactive products and content for each of the BBC Radio networks : online, on mobile, on digital radio and on digital television. We make our content available when and where people want it, on whatever device they're using. A&MI works to deepen the BBC's relationships with audiences by incorporating social media features across programmes and syndicating our content widely.

Please note that a pre-requisite to working with A&MI is becoming an approved Future Media & Technology (FM&T) Supplier.

The following information details:

Applying to become an approved FM&T supplier

Any Independent Production Company wanting to pitch proposals to A&MI must be listed as an approved BBC FM&T Supplier.

Registration is the first step towards the BBC's assessment of the suitability of a business for inclusion on this list. The form asks for a description of your organisation along with examples of work you have undertaken.

An in-depth review of selection criteria will then be conducted by an internal BBC team. Indies will be informed whether their application has been successful.

A&MI's strategic priorities

Project pitches (both external and internal) are assessed against:

Strategic Priorities

1 - Strong Network Interactive Services

Building world-class websites with deeper, richer content - visualised where appropriate. Using social media to help make radio more of a two way medium, encouraging audience participation, developing personalisation and engaging more widely with the web through syndication.

2 - On demand audio on all platforms

Making our content available when and where people want it, on whatever device they're using.

3 - Digital Music Product

Maximising the value of all the great music and music information we produce across the BBC.

4 - Supporting pan-BBC genre products

Working hand-in-hand with other parts of the BBC - for example Knowledge, News, Sport & Comedy - so that the whole is greater than the sum of the parts.

Who's Who

Vibha Nigam - responsible for A&MI's Indie commissioning and project delivery teams
Chris Kimber , Managing Editor (Radio 1, 2, 3, 6 Music and Asian Network Interactive)
Andrew Caspari , Head of Speech Radio Interactive (Radio 4 and 5 live Interactive)
Mark Friend , Controller Multiplatform and Interactive, Audio & Music

The commissioning process

Approved FM&T Suppliers should consider the following questions before submitting a proposal to A&MI:

Speculative proposals should be sent to Vibha Nigam who is responsible for A&MI's Indie commissioning and project delivery teams. Vibha will then liaise with the relevant Interactive Editor and will either contact you to provide feedback or to confirm interest.

The commissioning process document [PDF, 45KB] contains more detailed information on the three routes by which A&MI commissions Indie projects:

  1. Speculative proposals
  2. Proposals from an Indie related to a programme they already produce for a BBC Radio
  3. Specific projects identified by A&MI

Editorial compliance issues to consider

New Media Suppliers must be familiar with the BBC Editorial Guidelines . In addition to these, A&MI has a set of Multiplatform Compliance Guidelines [PDF, 79KB] .

Publicising your project

All communications about Indie projects commissioned by A&MI should be planned and agreed with the A&MI project manager prior to publication.

Any communications should be written with the Fair Trading guidelines in mind (see document at the bottom of page).

If A&MI receive press releases two weeks prior to a product launching, we will endeavour to get clearance in time for the launch.

Page last updated 18 November 2009



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