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Radio Scotland - Strategy and Slots This section provides information about Radio Scotland's strategy and details of available slots. We issue specific commissioning guidelines for each commissioning round that we open, these are detailed here .
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Radio Scotland Commissioning Slots (197 Kb)
Audience Research (37 Kb)
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Radio Scotland Radio Scotland is the only station broadcasting to the whole of Scotland. More than a million people tune into the station every week, primarily for news and sport. Radio Scotland's target audience is 35+. Our audience is mostly ABC1s although our ambition is to extend that demographic to a greater number of C1/2s . We attract more men than women, mainly due to football coverage, although women listen to us for longer. Our listeners expect us to provide intelligent, interesting and relevant content in all our speech and music programmes. Listeners will remain loyal if we offer engaging, compelling radio through excellent story telling. The most important thing we can deliver to the audience is engagement; interesting and relevant content; humour and genuine companionship. Radio is the most intimate of all media. We must continue to understand our audience and ensure that Radio Scotland is the first switch on for as many people in Scotland as possible. Programmes are commissioned to fill specific slots. Most of our slots are filled with fixed strand programmes which broadcast throughout the year. We hold commissioning rounds to fill the eight weekly slots which are given over to various feature genres, entertainment and comedy. The document below illustrates the slots we commission programmes for and how they fit into the Radio Scotland weekly schedule: select this link to open MS Word File Radio Scotland Commissioning Slots (197 Kb) select this link to open MS Word File Audience Research (359 Kb) About the BBC | Help | Terms of Use | Privacy & Cookies Policy Explore the BBC
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