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23 November 2009
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Audiences:
Using technology

Key things to know about using technology

• Ringing the changes: We're now more likely to own a mobile phone than a TV. And almost 10% of British homes no longer have a landline telephone.
• From strength to strength: Facebook reported an increase of 10 million users to their mobile site - growing from 5 million to 15 million in 2008.
  Source: BBC Audiences, New Media Monthly Oct 2008
• Never heard of it, never done it: 88% of mobile users in the UK text but only 16% access News via mobile phones and just 1% watch TV.
  Source: M: Metrics 2008
• Almost a third of people think they speak on the phone less because of the interaction they have online.
  Source: TNS, digital world, digital life, 2008
  Sources: BBC, 2007/Ofcom, 2008
• What's your platform: Lower social grades (C2DEs) are more likely to see BBC content over a mobile than the Internet. Among ABC1s, it's the opposite.
  Source: BBC Audiences Emerging Media, 2007
• Not switching: a fifth of UK homes don't have digital television.
  Source: BARB, September 2008
• Web virgins: a quarter of the UK population has still never used the Internet. They're most likely to be over 65s and the least well-off.
  Source: BBC Audiences, May 2008
• What's the difference? Compared to the internet generally, bbc.co.uk users are more likely to be 25-44, and less likely to be 55+. They are more likely to be male and from a high social grade.
  Source: BBC Audiences, January 2009
• Let's go shopping! In November 2008, 66% of UK online users bought or ordered goods or services on the internet.
  Source: TNS, digital world, digital life, global research 2008
• Equality: the Internet is used equally by men and women. But women are more likely to belong to a social network.
  Sources: BBC Future Media Monthly (Apr 08)
• The place to be: Facebook visitors outstripped those on MySpace for the first time in May 2008. Facebook was up 162% in a year, MySpace just 5%.
  Source: ComScore, 2008
• Social surfers: On average, users were spending a record 5 hours on Facebook in Oct 2008. Users spent 52 minutes on average with bbc.co.uk.
  Source: Nielson/ Net Ratings Oct 08
• Holding third: bbc.co.uk is the third most-visited website in the UK, after Google and MSN/Windows Live.
  Source: Nielson/ Net Ratings Oct 08
• Timeshifting: 57% of us watch at least an hour of timeshifted TV a week. Video/DVD recorders are most popular for this (27%), followed by Sky+ (22%), iPlayer and other Internet devices (16%) and On Demand services (11%).
  Source: YouGov, 2008
• We're all gamers: Almost one third of 11- 15 year olds say they spend more time playing video games than watching TV.
  Source: BBC Audiences State of Play, Apr 08

Page last updated 29 May 2009