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23 November 2009
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Open University Publicity Schedule
Our Publicity Requirements are as important as our physical tape requirements - enabling us to promote the programme effectively. This is a typical publicity schedule for an Open University programme. Generally, all costs related to the production and distribution of news releases, programme summaries, or other similar materials will be met by Media Relations who will also pay for the distribution of tapes and pictures.

 Delivery Items

 In Advance

 Publicity Material

 Stills

 Production Script

 Promotions

 Billings

 On Delivery Date

 Compliance Form

 I&RP OFCOM Form

 Transmission Form

 Network TX Tape

 Standby Tape

 Final Steps

 P as C

 Music Reporting

 Indep. Contracts

 BBC Scotland

 TX Tape

 Open University

 Tape Package (OU)

 Final Transcript (OU)

 Terms Explained

 Delivery Date

 Topicality

 Compliance

 Transmission Review

 Programme Numbers

BBC Wales Delivery Site

New Compliance Policy

Weeks Prior to TX
Activity
10 -12 weeks

  • Producer to brief OU Media Relations (MR) staff including written synopses of series and individual programmes plus background details of major participants and contributors.
  • MR agrees publicity plans with BBC PR
  • MR produce news releases and other relevant publicity materials which the Producer and Open Broadcasting Unit approve prior to release

    • 9 weeks
  • News release issued to Radio Times, specialist publications and OU publications (some OU publications may contact producers earlier for interviews/stills)
  • Producer to provide MR with VHS preview tapes (usually a minimum of 4 but for programmes likely to generate significant media interest the number will be 10 or more) and publicity stills (a rough edit is acceptable at this stage) costs of which should be met by the programme budget.
  • MR forward stills to BBC Picture Publicity

    • 5 weeks
  • Publicity copy distributed to extensive list of TV previewers
  • Press Release issued to TV writers and relevant journalists in national and regional media
  • Producer to provide final version of preview tape to MR (at least 10 copies on VHS)
  • MR brief producers/presenters/contributors on likely media questions

    • 4 weeks
    MR make 'follow-up' calls to key journalists
    2 weeks
    Further follow-up with broadcast media by MR
    Post-Transmission
    MR collect all newspaper cuttings which can be provided to the producer upon request

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