[2] Coffee is the world's most popular beverage how many cups drunk each year

[3] Growing coffee is a giant global industry, how many people does it employ?

[4] How many cups of coffee did the famous philosopher Voltaire drink each day?

[5] Which is the world's most expensive coffee bean?

[6] Buying Fairtrade coffee means that;

[7] 57 % of a raw coffee bean is not needed, what happens to a lot of the waste pulp?

[8] Growing coffee can cause which of these environmental problems?

[9] Clearing trees to grow coffee reduces the number of birds in an area by how much?

Quiz on tea and coffee
Quick fun online activity on our favourite cuppas

Main activity

Marketing exercise for 'eco- coffee'

Students working in groups devise a marketing campaign for a new brand of coffee, grown in a less environmentally damaging way.

Elements of the campaign

1. Think of a name and logo
2. Script for a radio advert
3. Advert for teen magazines
4. Storyboard a TV advert
5. A club style flyer
6. A promotional event


Information to get across

• The new coffee is grown in the shade of trees. This means the forest is only partially cleared so some of the habitat survives.
• The coffee costs more than normal brands, but buying it helps protect the environment.
• The waste pulp and water from preparing the beans is disposed of without causing pollution.
• The coffee plants used to grow in the shade require less fertilizer and pesticide than those grown in the sun.

Plenary
Which other goods and services have a price that does not include their environmental cost
Prompt: Transport, energy, water, fossil fuels, almost everything.

Teachers' Background

select this link for our guide to endangered animals