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24 November 2009
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Online Services Guidelines in Full

External Relationships

• Introduction
• Co-production on the web
• Co-funding
• Public value partnerships
• Joint editorial initiatives on the BBC publicly funded site
• Coverage of Sponsored Sport and other outside Events
• Sponsored BBC Events
• Charities
• Charitable auctions

Joint editorial initiatives on the BBC publicly funded site

Public value partnerships may take the form of a joint editorial initiative. For example, a joint editorial initiative might be undertaken with a reputable academic or arts institution or a reputable publication. This might involve co-hosting, i.e. material placed on both sites, or it might involve a joint editorial initiative where only the BBC has an online presence but its partners produce material in another medium.

• a joint editorial initiative should not provide a back door for sponsorship of the BBC web site.
• no money from the outside organisation may go into any BBC production budget.
• editorial responsibility for material on the BBC site must rest entirely with the BBC.
• a joint editorial initiative with a commercial body other than an appropriate publication is not normally acceptable.
• the BBC web site must not promote purchase of a commercial publication and people must not be required to buy it to take part in any competition or activity.
• any joint initiative with a BBC publication should appear only on the BBC commercial pages.
• the initiative should not be used to plug the outside body. There may only be one use of the outside body's logo per page.
• we should not link directly to any page or section of the partner's site which promotes or sells any commercial product or service.

Any joint editorial initiative should be agreed in advance with the relevant Interactive Executive Editor and Chief Adviser, Editorial Policy.

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