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23 November 2009
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Online Services Guidelines in Full

External Relationships

• Introduction
• Co-production on the web
• Co-funding
• Public value partnerships
• Joint editorial initiatives on the BBC publicly funded site
• Coverage of Sponsored Sport and other outside Events
• Sponsored BBC Events
• Charities
• Charitable auctions

Coverage of Sponsored Sport and other outside Events

This section applies to both the publicly funded and commercially funded sites.

BBC web pages supporting a BBC programme about a sponsored event may mention the sponsor within the editorial content only if strictly editorially relevant.

Sponsor logos

• Sponsor references should be kept to a minimum.
• There should be no element of promotion for the sponsor.
• Sponsors' logos should not normally be used on the publicly funded site nor within the editorial content of the commercial site.
• However, the BBC seeks to credit fairly the enabling role played by event sponsors and the credits policy agreed for a sponsored event on TV will determine the credits policy for the sponsored event online.
• Some major international sporting events may require specific types of credit.

Our overall policy should be in accordance with Section 14 of the Editorial Guidelines. See also Guidelines for the Coverage of Sponsored Sports Events and Guidelines for the Mounting and Coverage of Events.

Integrated/composite logos

On occasion, with the approval of both the Head of Department and the relevant Interactive Executive Editor , a specific tournament or event logo may be used.

• A sponsor logo may only be used in conjunction with an event logo.
• The event logo will normally be an integrated logo.
• There must be no more than one logo per page for the sponsor.
• Event and sponsor logos may be used in headlines or on scorecard information, but not in the body of the text.

Online credits for sponsors of third party (non sports) events should be referred to the relevant Head of Department responsible for the coverage and Editorial Policy.

Links to sites run by the sponsor

• Links from pages covering events to the sponsor's corporate site are not permissible.
• We should never give the impression that we are driving traffic to a site selling sponsor's goods or services.
• However, it may be acceptable for sound editorial reasons to link to specific sites run by the sponsor which only give further information about the event or associated sports events. Such links must be approved by the relevant Interactive Executive Editor.

See Section 15: Interacting with our audience - Competitions & Prizes and Prizes & Sponsored events .

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