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BBC online sites should not endorse particular charities or make any appeal for funds beyond specific BBC-wide fund raising projects such as Children In Need and Comic Relief, unless they have first been approved by the BBC Appeals Advisory Committee.
Links to charity sites have to be based on sensible editorial criteria. If one charity is in the news, it may be appropriate to establish a link to the site of that charity. But we must take care not to promote one charity above another. If we are giving advice or general information about the subject and wish to refer to a charity and there is a range of charities working in the field, we should normally link to the other significant charities working in the field as well. See Section 13: Editorial Integrity & independence - Links to external links .
Any proposal to mount a joint editorial initiative with a charitable organisation must be referred in advance to the relevant Interactive Executive Editor and to Chief Adviser, Editorial Policy.
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