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7 November 2009
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Online Services Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Links to external sites
• Criteria for linking to external sites or other content
• Factual accuracy
• Examples of appropriate linking to external sites
• Editorial checks
• Disclaimers
• Links to sites which do not share BBC editorial values
• Controversial content
• Undue prominence
• Automatically generated links
• References to BBC commercial channels, services & products
• Trails on bbc.co.uk for commercial products related to BBC programmes
• Sites for BBC commercial magazines
• On-Air Trails for BBC online services
• Use of commercial logos on BBC sites
• Outside providers of material
• Programme support material
• Programme support material for makeover programmes
• Programme support material for independent productions & co-productions
• Credits
• Production credits
• Placing of credits
• Photographs in credits
• Logos as credits
• Animations, movies & videos
• Credits & links
• Third party software for visitors to BBC sites
• Software downloads
• Logos & credits within software commissioned by the BBC

Use of commercial logos on BBC sites

Editorial references to companies or outside organisations should not normally contain any use of their logo. Use of commercial logos on BBC sites must be editorially justifiable. Proposals to use commercial logos on the public service site or within the editorial areas of the commercial site should be approved in advance by the relevant Interactive Executive Editor.

If links are given to outside sites there is no technical reason to use a logo and a text link should generally be used. With the permission of the relevant Interactive Executive Editor, it may be acceptable to use icons when software needs to be downloaded.

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