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7 November 2009
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Online Services Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Links to external sites
• Criteria for linking to external sites or other content
• Factual accuracy
• Examples of appropriate linking to external sites
• Editorial checks
• Disclaimers
• Links to sites which do not share BBC editorial values
• Controversial content
• Undue prominence
• Automatically generated links
• References to BBC commercial channels, services & products
• Trails on bbc.co.uk for commercial products related to BBC programmes
• Sites for BBC commercial magazines
• On-Air Trails for BBC online services
• Use of commercial logos on BBC sites
• Outside providers of material
• Programme support material
• Programme support material for makeover programmes
• Programme support material for independent productions & co-productions
• Credits
• Production credits
• Placing of credits
• Photographs in credits
• Logos as credits
• Animations, movies & videos
• Credits & links
• Third party software for visitors to BBC sites
• Software downloads
• Logos & credits within software commissioned by the BBC

Third party software for visitors to BBC sites

Visitors to a BBC site should be given clear guidance about the software they will need to operate particular files. They should be told in advance if applications they may wish to download only work with particular software or on particular hardware platforms. This should be done in a non-promotional way.

In some cases we may decide that there are only one or two suitable suppliers for a particular application. In such cases we may offer links to enable those who visit our sites to download the appropriate software. If alternatives are available, we must offer a choice of links, as it is essential that the BBC is not seen to promote any particular software manufacturer. Any such link must be presented in a non-promotional manner. The provision of links must be approved by the relevant Interactive Executive Editor. Commercial logos or icons may be used only with express prior permission as outlined below. See Section 13: Logos as credits .

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