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7 November 2009
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Online Services Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Links to external sites
• Criteria for linking to external sites or other content
• Factual accuracy
• Examples of appropriate linking to external sites
• Editorial checks
• Disclaimers
• Links to sites which do not share BBC editorial values
• Controversial content
• Undue prominence
• Automatically generated links
• References to BBC commercial channels, services & products
• Trails on bbc.co.uk for commercial products related to BBC programmes
• Sites for BBC commercial magazines
• On-Air Trails for BBC online services
• Use of commercial logos on BBC sites
• Outside providers of material
• Programme support material
• Programme support material for makeover programmes
• Programme support material for independent productions & co-productions
• Credits
• Production credits
• Placing of credits
• Photographs in credits
• Logos as credits
• Animations, movies & videos
• Credits & links
• Third party software for visitors to BBC sites
• Software downloads
• Logos & credits within software commissioned by the BBC

Software downloads

With the express prior permission of the relevant Interactive Executive Editor, it may be acceptable to use small product logos on the page where free software needs to be downloaded so that the visitor can get full use from the relevant BBC site. It may also be acceptable for the logo to link directly to the appropriate download site (e.g. in the case of audio streaming software). But this should be done in a non-promotional way. Also see next page.

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