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Programme support material on our web pages should not be sponsored. This also applies to the text of fact sheets which may be emailed to members of the public.
For programme support pages, an external link should be justified by the relevance and value of the material to the programme's viewers and listeners. If we give a link to an outside advice agency from a support page, we should give links to a reasonable range of other relevant agencies as well.
Where a consumer programme reviews a product or service, it may be editorially appropriate for the support page to give non-promotional details of the products reviewed. Pages reviewing products or carrying details of products should never give an impression of BBC endorsement. We should only offer links to the sites of the manufacturers, suppliers or retailers of any goods or services mentioned where strictly editorially justifiable. This will be more likely where the related programme or BBC web site has conducted a proper review of the strengths and weaknesses of the product or service and, where relevant, a comparison with similar ones. Simply reproducing the promotional text or tone of marketing literature accompanying the launch of a new product or service is not appropriate.
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