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21 November 2009
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Online Services Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Links to external sites
• Criteria for linking to external sites or other content
• Factual accuracy
• Examples of appropriate linking to external sites
• Editorial checks
• Disclaimers
• Links to sites which do not share BBC editorial values
• Controversial content
• Undue prominence
• Automatically generated links
• References to BBC commercial channels, services & products
• Trails on bbc.co.uk for commercial products related to BBC programmes
• Sites for BBC commercial magazines
• On-Air Trails for BBC online services
• Use of commercial logos on BBC sites
• Outside providers of material
• Programme support material
• Programme support material for makeover programmes
• Programme support material for independent productions & co-productions
• Credits
• Production credits
• Placing of credits
• Photographs in credits
• Logos as credits
• Animations, movies & videos
• Credits & links
• Third party software for visitors to BBC sites
• Software downloads
• Logos & credits within software commissioned by the BBC

Placing of credits

Online editors will take into account the reasons for crediting above to assess whether there are circumstances which justify a credit appearing on a top level page rather than on a subsidiary screen. Logos for a co-production, joint editorial initiative or independent production will normally appear on a top level page, with a click through to a full credits page. A simple text credit which appears for reasons of transparency is more likely to be on a top level page.

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