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21 November 2009
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Online Services Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Links to external sites
• Criteria for linking to external sites or other content
• Factual accuracy
• Examples of appropriate linking to external sites
• Editorial checks
• Disclaimers
• Links to sites which do not share BBC editorial values
• Controversial content
• Undue prominence
• Automatically generated links
• References to BBC commercial channels, services & products
• Trails on bbc.co.uk for commercial products related to BBC programmes
• Sites for BBC commercial magazines
• On-Air Trails for BBC online services
• Use of commercial logos on BBC sites
• Outside providers of material
• Programme support material
• Programme support material for makeover programmes
• Programme support material for independent productions & co-productions
• Credits
• Production credits
• Placing of credits
• Photographs in credits
• Logos as credits
• Animations, movies & videos
• Credits & links
• Third party software for visitors to BBC sites
• Software downloads
• Logos & credits within software commissioned by the BBC

Outside providers of material

Where other broadcasters or other organisations provide is with footage, stills or other material we may be required to credit them with a logo, over or next to the material. This might be the case when sports footage or stills are supplied by another broadcaster. There may also be a single use of an outside logo in the credits for a co-production, joint editorial initiative or independent production. Event logos may also be acceptable on occasion. All use of logos or icons in credits must have the express advance approval of the relevant Interactive Executive Editor.

The supplier of a technical service may also require a credit and this may in some cases be in the form of a logo. However, for publicly funded online pages, technical services must not be provided free on the express understanding that there will be a credit.

See detailed guidance on Credits .

Further advice is available from Editorial Policy.

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