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21 November 2009
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Online Services Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Links to external sites
• Criteria for linking to external sites or other content
• Factual accuracy
• Examples of appropriate linking to external sites
• Editorial checks
• Disclaimers
• Links to sites which do not share BBC editorial values
• Controversial content
• Undue prominence
• Automatically generated links
• References to BBC commercial channels, services & products
• Trails on bbc.co.uk for commercial products related to BBC programmes
• Sites for BBC commercial magazines
• On-Air Trails for BBC online services
• Use of commercial logos on BBC sites
• Outside providers of material
• Programme support material
• Programme support material for makeover programmes
• Programme support material for independent productions & co-productions
• Credits
• Production credits
• Placing of credits
• Photographs in credits
• Logos as credits
• Animations, movies & videos
• Credits & links
• Third party software for visitors to BBC sites
• Software downloads
• Logos & credits within software commissioned by the BBC

Credits

Reasons for giving credits

The BBC seeks to offer fair and appropriate credits on its online sites. We normally give production credits, credits for the supply of material by third parties, credits for some outside events and credits for some software providers.

Our use of credits online should be consistent with the Editorial Guidelines.

Credits are given at the BBC's discretion:

• they should be editorially justifiable
• they should not be unduly prominent
• caution needs to be exercised in the use of third party logos which should only be used in specific circumstances
• linking to a third party site is not acceptable simply as a form of credit. There has to be some editorial justification for linking to any site
• on occasion, it may be appropriate to credit outside information for reasons for transparency.

Under no circumstances can programme makers or online producers agree to a broadcast credit or an online credit as a precondition for the offer of free or reduced cost products or services.

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