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23 November 2009
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Mandatory Referrals

• Introduction
• Controller, Editorial Policy
• Output Controller, television, radio, online or any other service
• Chief Adviser Politics
• Chief Adviser, Editorial Policy
• Royal Liaison Officer
• Controller Northern Ireland

Referral to Chief Adviser, Editorial Policy

Click on the referral to see it in the context of the Guidelines.

Chief Adviser, Editorial Policy is Margaret Hill

SECTION 13: EDITORIAL INTEGRITY AND INDEPENDENCE

Any proposal to include commercial products or advertising clips in programme trails should be referred to Chief Adviser Editorial Policy.

Any proposal to trail commercial products related to BBC programmes on BBC Radio must be referred to Chief Adviser Editorial Policy.

Any BBC public service initiative involving any element of fundraising must be referred to Chief Adviser Editorial Policy.

SECTION 14: EXTERNAL RELATIONSHIPS

Any proposal to credit a third party in a partnership arrangement on air or online must be referred to Chief Adviser Editorial Policy at an early stage, and well before any contracts are issued.

Chief Adviser Editorial Policy must be consulted about co-funding on any UK services. Any co-funding projects must be approved in writing by the relevant Director responsible for the output.

Any proposal to mount a BBC charitable initiative should be referred to Chief Adviser Editorial Policy.

Any proposal to use library material featuring National Lottery presenters, titles, trails or other programme content other than the draws themselves must be referred to Editorial Policy. It is also advisable to consult Corporate Legal and Intellectual Property Department (CL&IP) about the legal restrictions on the use of lottery logos and library pictures from lottery programmes.

Any proposal to cover an event, anywhere in the world, sponsored by a tobacco manufacturer must be referred to Chief Adviser Editorial Policy.

Any proposal to include express references to sponsors in trails for a BBC programme covering a sponsored event must be referred to Chief Adviser Editorial Policy.

Any proposed BBC coverage of a third party event sponsored by a BBC publication must be referred in advance to Chief Adviser, Editorial Policy.

Any proposed BBC coverage of an event mounted by BBC Worldwide in conjunction with BBC Magazines must be referred in advance to Chief Adviser Editorial Policy.

Any proposal for sponsorship of a BBC event must be referred well in advance to Chief Adviser Editorial Policy.

SECTION 15: INTERACTING WITH OUR AUDIENCES

Any proposal to use a premium rate for phone-ins must be referred to Chief Adviser Editorial Policy.

Any proposal to set up phone lines to make a profit must be referred to Chief Adviser Editorial Policy.

Any proposal to give out a premium rate number on air not directly related to BBC output must be referred to Chief Adviser, Editorial Policy.

Any proposal to trail on air premium rate lines used to provide information about events or performances being covered by BBC programmes or lines selling tickets for the events or performances must be referred to Chief Adviser Editorial Policy.

Any proposal to ask competition entrants who submit original work to grant to the BBC a licence to use the work for purposes other than competition or related public service activities must be referred to Chief Adviser Editorial Policy.

Any proposal to jointly run a competition or award should be referred to Editorial Policy.

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