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25 November 2009
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Editorial Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Editorial integrity and independence editorial principles
• Product placement
• Product prominence
• Product prominence in trails
• Promotional material/stories supplied by outside bodies
• Reviewing products or services
• Products used as props in drama, comedy or entertainment
• Use of free & reduced cost facilities, products, services & props
• Media facility & fact finding trips
• Undue prominence & contributors
• Online links to third party websites
• BBC commercial channels & services
• References to commercial products related to BBC programmes & services
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Undue prominence & contributors

We must avoid undue prominence when contributors appear on chat shows and other programmes where they are promoting a product, for example, a film, album or book. Although proper editorial discussion is perfectly acceptable the related product should not normally be used as a prop. Any visual references particularly close ups of an album cover or pages of a book should be clearly editorially justified.

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