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23 November 2009
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Editorial Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Editorial integrity and independence editorial principles
• Product placement
• Product prominence
• Product prominence in trails
• Promotional material/stories supplied by outside bodies
• Reviewing products or services
• Products used as props in drama, comedy or entertainment
• Use of free & reduced cost facilities, products, services & props
• Media facility & fact finding trips
• Undue prominence & contributors
• Online links to third party websites
• BBC commercial channels & services
• References to commercial products related to BBC programmes & services
• Trails for commercial products related to BBC programmes
• Games shows
• Conflicts of interest
• Advertising & the BBC brand
• Social action programmes
• Programmes about charitable initiatives
• BBC support services
• Joint initiatives
• Trails for support material
• Helplines
• Automated information services

Trails for commercial products related to BBC programmes

We must not make any promotional mentions of BBC related products in programmes, although we may broadcast specially prepared trails for some BBC related products in the junctions after relevant programmes.

BBC related books, recordings, DVD's, CD's and CD Roms are the type of products which may be trailed. We do not produce trails for any other type of merchandise. BBC magazines must not be trailed on BBC radio, television or on bbc.co.uk.

Any product which is trailed must be under the BBC's editorial control and must have been commissioned, licensed or developed directly in conjunction with the associated programme. Material which is trailed may be published by BBC Worldwide or by an outside organisation. Trails or announcements after programmes should give simple factual information without any element of hyping.

Any proposal to trail commercial products related to BBC programmes on BBC Radio must be referred to Chief Adviser Editorial Policy.

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