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25 November 2009
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Editorial Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Editorial integrity and independence editorial principles
• Product placement
• Product prominence
• Product prominence in trails
• Promotional material/stories supplied by outside bodies
• Reviewing products or services
• Products used as props in drama, comedy or entertainment
• Use of free & reduced cost facilities, products, services & props
• Media facility & fact finding trips
• Undue prominence & contributors
• Online links to third party websites
• BBC commercial channels & services
• References to commercial products related to BBC programmes & services
• Trails for commercial products related to BBC programmes
• Games shows
• Conflicts of interest
• Advertising & the BBC brand
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• Programmes about charitable initiatives
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• Joint initiatives
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• Automated information services

Promotional material/stories supplied by outside bodies

We must select and cover stories for our own independent editorial reasons.

We must be on our guard for "spin" from outside bodies and commercial companies who may also try and place stories across our services in a short space of time.

We must ensure that when a product, service or organisation is named in a news report or factual content it is clearly editorially justified.

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