BBC Home


24 November 2009
Accessibility help
Text only

Editorial Guidelines logo

Editorial Guidelines logo

BBC Homepage

Editorial Guidelines Home
Editorial guidelines in Full
A-Z Index
Section Index
The BBC's Editorial Values
About the Guidelines
Accuracy
Impartiality & Diversity of Opinion
Fairness, Contributors & Consent
Privacy
Crime & Anti-Social Behaviour
Harm & Offence
Children
Politics & Public Policy
War, Terror & Emergencies
Religion
Editorial Integrity & Independence
External Relationships
Interacting with our Audiences
The Law
Accountability
Ofcom Broadcasting Code
Online Services Guidelines
Guidance
Mandatory Referrals
Forms
Newsletter
Contact Editorial Policy
Research Reports
Compliance
How to use this site

Editorial Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Editorial integrity and independence editorial principles
• Product placement
• Product prominence
• Product prominence in trails
• Promotional material/stories supplied by outside bodies
• Reviewing products or services
• Products used as props in drama, comedy or entertainment
• Use of free & reduced cost facilities, products, services & props
• Media facility & fact finding trips
• Undue prominence & contributors
• Online links to third party websites
• BBC commercial channels & services
• References to commercial products related to BBC programmes & services
• Trails for commercial products related to BBC programmes
• Games shows
• Conflicts of interest
• Advertising & the BBC brand
• Social action programmes
• Programmes about charitable initiatives
• BBC support services
• Joint initiatives
• Trails for support material
• Helplines
• Automated information services

Programmes about charitable initiatives

We must retain our impartiality and independence when we cover charitable initiatives and report charity appeals. We may use the expertise of charities where appropriate (for example wildlife programmes about conservation) but we should avoid promoting them.

We should not appear to endorse a charity or charitable initiative in our dramas. There may be exceptions for BBC charitable initiatives such as Children in Need or Comic Relief: Red Nose Day.

< previous page  |  |  next page >