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23 November 2009
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Editorial Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Editorial integrity and independence editorial principles
• Product placement
• Product prominence
• Product prominence in trails
• Promotional material/stories supplied by outside bodies
• Reviewing products or services
• Products used as props in drama, comedy or entertainment
• Use of free & reduced cost facilities, products, services & props
• Media facility & fact finding trips
• Undue prominence & contributors
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• Trails for commercial products related to BBC programmes
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• Advertising & the BBC brand
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Product prominence in trails

We should normally avoid references to commercial products or services in programme trails or BBC programme marketing material. If any reference to a branded product or service is made we must ensure it is clearly editorially justified.

We should not normally use third party advertising in programme trails.

Any proposal to include commercial products or advertising clips in programme trails should be referred to Chief Adviser Editorial Policy.

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