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25 November 2009
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Editorial Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Editorial integrity and independence editorial principles
• Product placement
• Product prominence
• Product prominence in trails
• Promotional material/stories supplied by outside bodies
• Reviewing products or services
• Products used as props in drama, comedy or entertainment
• Use of free & reduced cost facilities, products, services & props
• Media facility & fact finding trips
• Undue prominence & contributors
• Online links to third party websites
• BBC commercial channels & services
• References to commercial products related to BBC programmes & services
• Trails for commercial products related to BBC programmes
• Games shows
• Conflicts of interest
• Advertising & the BBC brand
• Social action programmes
• Programmes about charitable initiatives
• BBC support services
• Joint initiatives
• Trails for support material
• Helplines
• Automated information services

Media facility & fact finding trips

We should not normally accept expenses paid trips unless they are the only way to cover a significant event, such as an inaugural flight or voyage or military operation.

Any proposal to accept an expenses paid trip must be referred to a senior editorial figure or for Independents to the commissioning editor. We should also consider whether to make a contribution towards the cost.

We should not normally refer on air or online to the commercial operators offering the facility. Any proposal to do this must be referred to a senior editorial figure or for Independents to the commissioning editor.

We must ensure that any on air or online reference to any other organisation which has facilitated a trip, for example a charity or lobby group, is clearly editorially justified.

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