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23 November 2009
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Editorial Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Editorial integrity and independence editorial principles
• Product placement
• Product prominence
• Product prominence in trails
• Promotional material/stories supplied by outside bodies
• Reviewing products or services
• Products used as props in drama, comedy or entertainment
• Use of free & reduced cost facilities, products, services & props
• Media facility & fact finding trips
• Undue prominence & contributors
• Online links to third party websites
• BBC commercial channels & services
• References to commercial products related to BBC programmes & services
• Trails for commercial products related to BBC programmes
• Games shows
• Conflicts of interest
• Advertising & the BBC brand
• Social action programmes
• Programmes about charitable initiatives
• BBC support services
• Joint initiatives
• Trails for support material
• Helplines
• Automated information services

Helplines

We should consider whether it is appropriate to provide a helpline offering further information or support following a programme that raises difficult or distressing issues. BBC Audience lines should normally be consulted.

We must not use premium rate numbers for helplines.

We must provide impartial and objective information and give details of a wide range of agencies, charities and statutory organisations. No agency should be promoted at the expense of others.

We must ensure that a helpline provided by an outside agency is capable of offering a robust service.

We should not normally trail help lines run by other organisations, except where they offer a specialised service, for example, the Samaritans and the National Missing Persons helpline.

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