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24 November 2009
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Editorial Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Editorial integrity and independence editorial principles
• Product placement
• Product prominence
• Product prominence in trails
• Promotional material/stories supplied by outside bodies
• Reviewing products or services
• Products used as props in drama, comedy or entertainment
• Use of free & reduced cost facilities, products, services & props
• Media facility & fact finding trips
• Undue prominence & contributors
• Online links to third party websites
• BBC commercial channels & services
• References to commercial products related to BBC programmes & services
• Trails for commercial products related to BBC programmes
• Games shows
• Conflicts of interest
• Advertising & the BBC brand
• Social action programmes
• Programmes about charitable initiatives
• BBC support services
• Joint initiatives
• Trails for support material
• Helplines
• Automated information services

Editorial integrity and independence editorial principles

• We must be independent of both state and partisan interests.
• We must not endorse or appear to endorse any other organisation, its products, activities or services.
• We should not give undue prominence to commercial products or services.
• There must be no product placement in programmes.
• We should ensure that on air and online credits are clearly editorially justified.
• We must not unduly promote BBC or BBC related commercial products and services on our public service outlets.
• The outside activities of people working for the BBC, including presenters, must not improperly influence BBC programmes or corporate decision making.

There are specific issues concerning BBC commercial services for audiences in the UK and around the world. See Advertising and Sponsorship on BBC Commercial Channels Guidelines and BBC Online Guidelines: Commercial Services .

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