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24 November 2009
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Editorial Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Editorial integrity and independence editorial principles
• Product placement
• Product prominence
• Product prominence in trails
• Promotional material/stories supplied by outside bodies
• Reviewing products or services
• Products used as props in drama, comedy or entertainment
• Use of free & reduced cost facilities, products, services & props
• Media facility & fact finding trips
• Undue prominence & contributors
• Online links to third party websites
• BBC commercial channels & services
• References to commercial products related to BBC programmes & services
• Trails for commercial products related to BBC programmes
• Games shows
• Conflicts of interest
• Advertising & the BBC brand
• Social action programmes
• Programmes about charitable initiatives
• BBC support services
• Joint initiatives
• Trails for support material
• Helplines
• Automated information services

BBC support services

We offer support services to complement our output which include help lines, information lines, fact packs, information online and via mobile devices.

There are editorial principles that apply to these support services:

• they should be free or cost recovery, and therefore not designed to make a profit.
• we must not appear to endorse third party campaigns when we produce support material in conjunction with other organisations.
• we should not distribute third party fundraising material unless it is for BBC approved charity appeals.
• we may sometimes accept outside funding for off air support material or services, for example, in the form of sponsorship from a third party who should usually be a not-for-profit organisation, such as a charity or educational establishment. In certain limited circumstances funding may be acceptable from commercial organisations.
• we may credit organisations who have contributed to our support material on the material itself. We must not credit on air sponsors who have simply made a financial contribution.
• we must ensure we can cope with any likely demand for our support services.

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