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23 November 2009
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Editorial Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Editorial integrity and independence editorial principles
• Product placement
• Product prominence
• Product prominence in trails
• Promotional material/stories supplied by outside bodies
• Reviewing products or services
• Products used as props in drama, comedy or entertainment
• Use of free & reduced cost facilities, products, services & props
• Media facility & fact finding trips
• Undue prominence & contributors
• Online links to third party websites
• BBC commercial channels & services
• References to commercial products related to BBC programmes & services
• Trails for commercial products related to BBC programmes
• Games shows
• Conflicts of interest
• Advertising & the BBC brand
• Social action programmes
• Programmes about charitable initiatives
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• Joint initiatives
• Trails for support material
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• Automated information services

Automated information services

We must ensure that recorded "dial and listen" information services are simple, factual, and directly relevant to our output. The duration of calls should be kept to a minimum. The service must not be used to promote any commercial product, retailer or supplier.

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