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24 November 2009
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Editorial Guidelines in Full

Editorial Integrity & Independence

• Introduction
• Editorial integrity and independence editorial principles
• Product placement
• Product prominence
• Product prominence in trails
• Promotional material/stories supplied by outside bodies
• Reviewing products or services
• Products used as props in drama, comedy or entertainment
• Use of free & reduced cost facilities, products, services & props
• Media facility & fact finding trips
• Undue prominence & contributors
• Online links to third party websites
• BBC commercial channels & services
• References to commercial products related to BBC programmes & services
• Trails for commercial products related to BBC programmes
• Games shows
• Conflicts of interest
• Advertising & the BBC brand
• Social action programmes
• Programmes about charitable initiatives
• BBC support services
• Joint initiatives
• Trails for support material
• Helplines
• Automated information services

Advertising & the BBC brand

We should ensure that the BBC brand is not used to endorse outside companies or organisations. We can achieve this by ensuring that:

• commercial advertising or promotion by an outside company does not give the impression of BBC endorsement
• advertising does not "pass off" BBC programmes.

We will not normally allow the BBC name, logos, titles, channel names, programme titles, formats or characters to be used by commercial advertisers.

Any exception, for example, for a joint promotion of a BBC commercial product, must be formally agreed in accordance with the BBC Advertising and Joint Promotions Guidelines and the BBC Fair Trading Guidelines.

BBC Advertising and Joint Promotions Guidelines
(Link to internal BBC site)

BBC Fair Trading Guidelines

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