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25 November 2009
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Guidance

Personal use of Social Networking and other third party websites

• Introduction
• Principles
• Hybrid sites
• Social Networking sites
• Political activities on Social Networking sites
• Consideration towards other members of staff when using Social Networking sites
• Open access online encyclopedias
• Blogging
• Guidance for Managers on blogging
• News and Current Affairs staff and blogging

Introduction

The Internet provides a number of benefits in which BBC staff may wish to participate.  From rediscovering old school friends on Facebook or Friends Reunited or helping to maintain open access online encyclopedias such as Wikipedia .

However, when someone clearly identifies their association with the BBC and/or discusses their work, they are expected to behave appropriately when on the Internet, and in ways that are consistent with the BBC’s editorial values and policies.

This editorial guidance note sets out the principles which BBC staff are expected to follow when using the Internet and gives interpretations for current forms of interactivity.  The Internet is a fast moving technology and it is impossible to cover all circumstances.  However, the principles set out in this document should always be followed.

The intention of this note is not to stop BBC staff from conducting legitimate activities on the Internet, but serves to flag-up those areas in which conflicts can arise.

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