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24 November 2009
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Guidance

Non Sports Events, Mounting and Coverage Of

• Introduction
• PART ONE - 1 Mounting BBC Events
• 2 Funding a BBC Event
• 3 Extra revenues that may be earned by organisers of BBC Events
• 4 Branding and Signage for sponsors of BBC events
• 5 Joint Editorial Initiatives
• PART TWO - 1 Signage seen on air
• 2 Programme titles
• 3 Other on air credits for sponsors of events
• 4 Trails
• 5 Online
• 6 Sponsor signage at concerts and award ceremonies
• 7 BBC Magazines
• 8 Charities
• 9 Tobacco

Introduction

This guidance supplements the guidance laid out in Section 13 Editorial Integrity and Independence of the Editorial Guidelines .

The BBC has a tradition of mounting its own events and covering a wide range of outside public events.

Section 13 of the Editorial Guidelines gives guidance on the coverage and mounting of non sports events. This note gives more detailed guidance, and applies to all parts of the BBC concerned with mounting or covering non-sporting events. (Specific advice on sports events can be found in Section 13 Editorial Integrity and Independence of the Editorial Guidelines and the related guidance on Coverage of Sponsored Sports Events .

This guidance appertains to both off air events and those which have on air coverage.

Part One is concerned with mounting BBC events, whether or not they are to be covered on air.

Part Two deals with the coverage of all sponsored events, whether they are BBC events or events mounted by outside organisations.

Further advice may be sought from Margaret Hill, Chief Adviser, Editorial Policy ext 81818 or Natalie Christian, Senior Adviser Editorial Policy ext 81810.

Any proposal for sponsorship of a BBC public service event must be referred in advance to David Goldesgeyme, Head of Sponsorship as well as to Chief Adviser, Editorial Policy.

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