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24 November 2009
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Guidance

Fictitious News Bulletins

• Introduction
• The news brand
• Avoidance of confusion

Introduction

Increasingly, programme makers in drama and documentary are seeking to use fictitious news bulletins as part of their story telling.

This calls for judgment on two levels. First, is the proposed use likely to undermine the BBC News brand and its reputation for accuracy and impartiality, or carry risks for the credibility of the presenter? Second, is it likely to cause confusion or even anxiety in the audience?

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